Insights

Many would agree to the fact that lead generation is probably the most challenging exercise for any business. Once inbound and outbound marketing campaigns turn strangers into visitors, comes the stage where engagement becomes an absolute necessity to convert these prospects into potential leads.

Conversational Commerce is a created service of e-commerce to explore offering to make transactions and receive services or help with their purchases, where brands and consumers meet at a point to communicate their views through live representatives and AI assistants.